Neighbor, How Long has It Been?
October 11, 2003 La Vida
Wolf Brand Chili is the ubiquitous canned chili in Texas and was at one point the number two selling chili in the nation, despite being sold only in Texas. The page has a good basic recipe for Frito Chili Pie. Given the Texas/Furrin Parts disagreement about Chili ingredients, one wonders just what role Wolf Brand Chili played in the split... "Kaiser Bill", mentioned below, was the name of the company's mascot wolf.
How many authorized chili company histories would admit that an attempt to sell their product in Oklahoma failed because grocers, confused by Kaiser Bill's portrait on the label, stacked it with the dog food?
Indeed.
.:Posted by Michael on October 11, 2003 10:59 PM:.


Wolf Brand Chili is the ubiquitous canned chili in Texas and was at one point the number two selling chili in the nation, despite being sold only in Texas.


That's amazing, how could it be possible for a brand to come so good inspite of being sold in only one state.???Amazing I would say.

.:Posted by none ( total) on October 13, 2003 6:58 AM:.

While I believe it now has a larger marketing reach, it's still not national. It might be seen as a relic of the era of regional cuisine in the US...

.:Posted by Michael Croft ( total) on October 13, 2003 8:57 AM:.
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