As Scott at The Fat Guy has so sedately noted, a Jim Beam warehouse burned down today:
BARDSTOWN, Kentucky (AP) -- Flames engulfed a seven-story bourbon warehouse Monday, sending alcohol-fueled flames more than 100 feet in the air.
The wood-frame Jim Beam warehouse collapsed about two hours after the fire was reported at 3 p.m. and continued burning. The company said the warehouse held about 19,000 barrels of bourbon, or less than two percent of its bourbon inventory.
And an accompanying photo, proving once again that a picture is worth several thousand barrels:

I still have a special spot in my liver (liver spot?) for Jim Beam, even if I've (mostly) moved on to Irish whiskey. I spent the worst New Year's Day of my life in the throes of a Beam hangover, and when the Missus and I went to Ireland a few years ago, Beam was the American entry in the whiskey tasting at the Jameson distillery. it didn't hold up well against the other offerings (Jameson, Bushmills, and Tullamore Dew). I'll still occasionally have a belt of Wild Turkey at the local bar, however.
I switched from Jamison's myself. It was the college whisky of choice for my fraturnity brothers and I. In hindsight, if we could have afforded better whiskey, we would have drank that instead.
I made the switch in the opposite direction: I was a Jameson's man who went to small-batch bourbons. And I keep a bottle of J on the shelf for the occaisonal belt me own self.