March 31, 2005

Begun this merchandising tie-in has

Posted by pete at March 31, 2005 6:24 AM

I wish. This is only the latest offering in a product onslaught that's been going on for the last 28 years:

swmm.jpg
Masterfoods USA is introducing the plain and peanut dark chocolate varieties of M&Ms with a Star Wars pitch: Go to the Dark Side.

Gotta give Lucas credit for that, at least: film merchandising was nothing before Star Wars came along. Thanks to him, every Saturday morning cartoon and genre TV show gets a product blitz.

And somewhere, in a Toys 'R Us near you, there are stacks of mint condition Terl figures from Battlefield Earth. 40% off.

SWEET! Dark chocolate MnM's. Now if they could only find a way to fill them with whiskey...

--Posted by Don on March 31, 2005 11:58 PM

For what it's worth, I grew up in the town where M&Ms are manufactured. You could smell the sweet chocolate from miles away. In fact, I worked the packing line at the plant over college break. A couple of little known facts: (1) you were allowed to eat all the M&Ms you wanted to while you were working...after the first shift, you never wanted to see another one again; and (2) those M&Ms that dropped to the floor were swept up, put in a big container and shipped off to some farmer(s) as pig food.

--Posted by The SpinMD on April 1, 2005 3:04 PM



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