March 31, 2006

"Don't Let All That Blood Go To Waste"

Posted by pete at March 31, 2006 10:51 AM

The marketing wizards at General Motors are having a contest where people can design their own Chevy Tahoe commercials. Needless to say, it's kinda backfiring on them.

Examples here, here, and here.

Check 'em out while you can, as I doubt they're going to be left online very long.

(via Metafilter)

This is my favorite so far.

This is a terribly campaign.

--Posted by 'stina on March 31, 2006 11:40 AM

er, that was supposed to be terribly funny, but terribly works too.

--Posted by 'stina on March 31, 2006 11:42 AM

Brilliant.

--Posted by Ian on March 31, 2006 11:43 AM

The hazards of open-source advertising . . .
On the one hand, you have to give Chevrolet some credit for letting folks build their own commercials for the Chevy Tahoe. Open-source advertising! On the other hand, you really want to believe that those high-powered automobile marketers expected that......
--Posted to TechBlog on Mar 31, 2006 1:05 PM:.

WOW. Yet more proof that the ivory tower dwelling advertisers and corporate hounds are completely out of step with the mindset of the propaganda deluged public. WE SEE THROUGH THE GREED FEULED GAMBITS AND LIES, TOADIES. I think this is terrific. I wonder if the wizards at Chevy will air these or simply revise history and say the contest never really existed.

Just one more thing. My son was in Austria recently for the 250th anniversary celebration of Mozart's birth. I asked him what he remembers the most from his trip. He said he enjoyed several things but he especially loved Graz because of its cobblestone streets and the fact that he could WALK everywhere in the city. The roads were designed for foot traffic, not vehicles (except bikes).

--Posted by BabyJane on March 31, 2006 4:32 PM

I don't know who's outta touch with who, but have you seen the pricing on the new Tahoes? It is AWESOME! Trying to decide between the Navigator and the Tahoe is tougher than ever! Navigator's are harder to handle in traffic and the suspension is a little mushy but you can't beat the room. But still, the Tahoe with 4X4 and the tow package with V8 upgrade is still tugging at my heart strings. Off to the Powerboat show!

--Posted by Macinfla on April 1, 2006 7:44 AM

I'm disappointed in you, Macinfla.

If you're gonna sell out to Big Oil, at least shill a REAL American vehicle, like the Canyonero.

--Posted by The Thing That Walks Like A Man on April 1, 2006 8:59 AM

Everyone knows the Canyonero is a girl's car...

--Posted by Mac in FLa on April 1, 2006 4:51 PM

Updated: The hazards of open-source advertising . . .
On the one hand, you have to give Chevrolet some credit for letting folks build their own commercials for the Chevy Tahoe. Open-source advertising! On the other hand, you really want to believe that those high-powered automobile marketers expected that......
--Posted to TechBlog on Apr 3, 2006 7:58 PM:.

Check this out .... a cool way to create your own Kodak commercial on the web, with your own pictures, then share it with lots of others. Need more info? Call me:
David Kassnoff
585-724-2137
david.kassnoff@kodak.com

--Posted by David Kassnoff on April 4, 2006 10:11 AM

I work for one of the world's biggest ad agencies. When we heard about the Chevy idea we immediately thought, they are so fucked.

They're not just out of touch with people, they're out of touch with technology. How could they not have realized that parodies and politics would get much more buzz on the web than any earnest commercial made by a consumer?

--Posted by ad guy on April 6, 2006 2:13 PM



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